TORONTO -- The Blue Jays dipped into their past when looking for inspiration for the club's new logo that was revealed at Rogers Centre on Friday afternoon.
The new look is a modernized version of the franchise's first logo that was used from 1977-97. It features a sleeker-looking Blue Jay bird head with a prominent red maple leaf to showcase Toronto's standing as the only Major League Baseball team in Canada.
The design also marks the return of "Blue" in Blue Jays for the first time in almost 10 years and will be reflected on two of the three uniforms.