Vertigo O
02-11-2012, 01:06 AM
http://www.collectingcandy.com/wordpress/?p=48
When I set out to launch CollectingCandy.com, my mission was clear: celebrate the history of candy packaging, its marketing, and the people behind it. Sure, the title was Collecting Candy, but I felt that you didn’t need to be a collector to enjoy these stories, and to appreciate this history. After all, candy is a part of most of our lives, in one form or another.
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“Sitting in a bullpen one night, Portland Maverick’s left-hander Rob Nelson, and teammate Jim Bouton, the former New York Yankee All-Star, wanted something really different and fun to chew.
So they came up with a great idea – shredded bubble gum in a pouch – and called it Big League Chew. It soon became an amazing hit with ballplayers everywhere.
That was over 25 Years ago. Today, more and more professional and amateur players in all sports are turning to Big League Chew, a fun gum that keeps your mouth from getting dry when the game is on the line. “
That’s the highlight-reel version of the colorful origins of Big League Chew that I’ll be expanding upon here.
I thought this was pretty cool and needed to be shared.
When I set out to launch CollectingCandy.com, my mission was clear: celebrate the history of candy packaging, its marketing, and the people behind it. Sure, the title was Collecting Candy, but I felt that you didn’t need to be a collector to enjoy these stories, and to appreciate this history. After all, candy is a part of most of our lives, in one form or another.
--------------
“Sitting in a bullpen one night, Portland Maverick’s left-hander Rob Nelson, and teammate Jim Bouton, the former New York Yankee All-Star, wanted something really different and fun to chew.
So they came up with a great idea – shredded bubble gum in a pouch – and called it Big League Chew. It soon became an amazing hit with ballplayers everywhere.
That was over 25 Years ago. Today, more and more professional and amateur players in all sports are turning to Big League Chew, a fun gum that keeps your mouth from getting dry when the game is on the line. “
That’s the highlight-reel version of the colorful origins of Big League Chew that I’ll be expanding upon here.
I thought this was pretty cool and needed to be shared.